Real Engagements. Measurable Outcomes.

Work across growth strategy, operations, and AI-enabled delivery — built by operators who have run these functions themselves.

Growth & Strategy

Building a Commercial Engine from Zero

Healthcare Technology / SaaS

Situation

A healthcare technology company had a strong product but no structured commercial function. There was no repeatable sales motion, no defined market positioning, and no pipeline discipline — limiting the company's ability to scale.

Approach

Designed and stood up the full commercial function — market segmentation, ICP definition, sales process, proposal frameworks, and pipeline management infrastructure. Recruited and onboarded the initial sales team and led early enterprise pursuits directly.

Outcome

Built a $50M+ qualified pipeline in under two years. The commercial infrastructure became the foundation for the company's next phase of growth.

Growth & Strategy

Strategic Analysis for a Regional Health Plan

Health Plan / Managed Care

Situation

A regional health plan was evaluating a significant operational investment and needed an independent assessment of market positioning, operational readiness, and strategic risk before committing capital.

Approach

Conducted a structured strategic analysis covering competitive landscape, operational capability gaps, regulatory exposure, and build/buy/partner options. Framed findings in terms of decision criteria the executive team could act on directly.

Outcome

Executive team entered final negotiations with a clear investment thesis and defined risk mitigation playbook — replacing ambiguity with a structured decision framework.

Ready to Build Something?

Whether you need a strategic plan, an operational fix, or an AI-enabled tool — we work fast and we stay practical.